The calculator
What a customer costs
Put in your ad budget, what a call costs, how many show up and buy, and what a customer is worth. It shows what the ads would need to do before you spend a dollar, and which number to work on first.
Not a fit right now
This funnel works for a narrow kind of brand.
One of your answers put you outside it. That is about fit, not about your business.
This funnel is built for brands that sell to consumers.
Selling to other businesses is a different buying process, with more people involved and a longer decision. The ads, the screening questions and the booking flow here are built around a household deciding for itself.
We work with brands doing $1M or more a year.
Below that, the ad budget this needs is too large a share of the business, and one slow month hurts too much.
We scale offers that already sell.
Paid ads find more of the people who already buy from you. They do not tell you whether an offer works, and testing that with ad spend is an expensive way to learn.
This needs at least $10K a month in ad spend.
Paid directly to the ad platform. Below that there is not enough data each month to learn from, and the cost of running the system is too large a share of the budget.
Someone has to take the calls.
Ads fill the calendar. Without a person to take the calls and close, the prospects just wait, and the ad spend is wasted.
Retake the quiz
If your answer changes, you are welcome to try again.
Keep learning
Resources for your brand
Free from our team, whenever you are ready.
Our channels
VirtualAd, in the open
How we build ads, screening pages and booking flows, what we see across client accounts, and the numbers behind it. No pitch, just the work.
Not there yet
What to do first
Three things rule a brand out today. Each one is fixable, and here is what we would do about it.
Step 1
Pass $1M a year
Come back once you pass $1M in annual revenue.
Step 2
Prove the offer first
Come back once the offer is selling consistently, month after month, without ads carrying it.
Step 3
Set aside $10K a month
Come back when you can commit $10K a month to ads for a few months in a row.
Not sure which applies to you? Email martin@virtualad.co and we will tell you honestly.