For issuers raising under Reg D 506(c)
We build and run the investor-acquisition funnel: Meta ads, landing page, booked investor meetings and CRM follow-up. Your team takes the meetings.
What we build and who it’s for
Brendan
Across all clients
What you get
Everything an investor sees, and everything that gets them to a meeting with you.
20 ad concepts at launch, direct-to-camera and static, refreshed monthly.
An investor page with booking built in.
Calendar, confirmation and reminders by email, SMS and voicemail.
Nurture, win-back and auto-booking sequences.
We run all marketing materials through strict compliance protocols and work directly with your counsel.
A weekly scorecard and a live dashboard.
What we never do: speak to investors about the offering, promise outcomes, or take a fee on capital raised.
Who this is for
We work with a narrow kind of issuer, on purpose. If this sounds like you, the quiz takes about two minutes.
You are an issuer who will…
We run the ads that build an investor list you own. Most of those investors top up their investment or come back for your future funds, which brings your overall cost of capital down over time.
Results
Every figure names the client it belongs to.
FISYN
FISYN
“It’s outstanding. Everybody shows up with a smile, willing to be helpful, and it shows up in their work product. I would highly recommend you guys, and I do so wholeheartedly.”
McGillivray Capital Partners
McGillivray Capital Partners
“We had a goal that we were trying to reach within 18 months and we ended up reaching that goal in 12 months. Digital marketing was a big part of that.”
Results are specific to these clients and not guaranteed.
The math
Adjust the toggles. Investors who invest again bring your cost down.
Your cost of capital over time, up to
9.2%
Lower than a typical 12% broker-dealer fee.Close to a typical 12% broker-dealer fee. It works if your investors come back.On one fund it can be up to 20%. Built for issuers who raise again.
An estimate, not a quote. We have seen cost of capital come in much lower, depending on your offering.
How it works
Weeks 1–6
Weeks 6–12
Month 4+
Who takes the calls
The founder or a partner takes the first call. We book it, remind the investor and hand over the notes.
An investor-relations hire who takes every call from day one. We train them on the funnel and the CRM.
A vetted outside investor-relations team takes the calls for you.
Priced on request
At scale, expect 40–100 investor meetings a month. We book them; your side holds them.
The team
Brendan Manley
CEO
Martin Kocandrle
COO
Corwin Givens
Chief Systems & Innovation Strategist
Steven Martel
Revenue Operations Manager
Danielle Fobert
Head of Design
Luke D’Alfonsi
Videographer and Video Ads Editor
Randolph Jones
Performance Creative Strategist
Sandra Sardinha
Head of Sales and Partnerships
Fathima Azeez
Director of Finance
Mina Ozbilen
Performance Manager & Data Analytics
Teresa Vuong
Client Solutions and Strategy Manager
Karen Moores
Client Solutions and Strategy Manager
Evan Kettlewell
Paid Media Director
Robert Holt
Paid Search Manager
Luis Flores
Paid Social Media Buyer
Questions
A broker-dealer charges a placement fee on every dollar raised, on every fund, and keeps the investor relationship. With us, the marketing cost on your first fund can be up to 20% cost of capital. You own the investor list, and when investors put money into later funds your overall cost of capital falls. Under 12% over time, you are cheaper than a broker-dealer. Use the calculator above to check your numbers.
Usually the management company, also called the GP (general partner), which is the entity that runs your fund. Whether ad spend can be charged to the fund as an offering expense depends on your fund documents, so ask your counsel. We invoice whoever you tell us to.
Usually about 30 days after your ads go live. The six-week build comes first, so allow around ten weeks from kickoff.
You pick one of three: your leadership, someone you hire in-house, or a third-party IR team (priced on request). We book the meetings, send the reminders and hand over the notes. We never speak to investors about the offering.
Yes. Advertising an offering to the public is only allowed under Reg D 506(c), Reg CF or Reg A. If you are 506(b) only, or nothing is filed yet, we cannot run ads for you. Tell us when it is filed and we will pick it up.
No. The results on this page belong to the clients named. Your result depends on your track record, your offering and whether your team takes the calls. At day 90 we review the numbers together against the checkpoint.
Four things. A decision-maker for a weekly 30-minute call. Willingness and availability to film direct-to-camera video ads. Someone to take investor calls. $100K in seed capital to build your raise infrastructure.
Six weeks. Weeks 1 to 6 are the build: ads, landing page, calendar and CRM automations. Ads go live at the end of week 6.
Next step
Answer a short quiz. If you qualify, you pick a time right after.
Take the quiz
About two minutes, one question at a time.
Get a straight answer
Qualified, or not yet, and why.
Book a call
30 minutes with Martin or Sandra.
VirtualAd is a marketing agency, not a broker-dealer. We sell a marketing service to issuers and companies. We do not solicit investments, sell securities or take a fee on capital raised.
